A good friend and an editor of a national trade magazine to which I am a contributing editor recently asked me the following.
“I’d like to write an Editor’s Notes column on the dark side of social media, and I’d like your thoughts about whether it’s worth a [industry omitted] exec’s time to worry about what his employees think of his company–particularly now that they have ways to broadcast their views.”
Here’s my response.
In today’s ultra-connected world, the greatest mistake any executive can make is to attempt to “hide” and “ignore” social media. Like it or hate it, social media has become just as powerful as traditional media in framing debates, positions, and trends.
I recommend to every executive (regardless of industry) that to ignore what current or ex-employees say is negligent at the least and ridiculous at best.
The goal is not to respond to the ridiculous (everyone can recognize a jerk – even a digital one). The goal is to simply, quickly, and directly state your position, your reasoning, and your goals.
I’ve coached executives for over two decades in how to manage change. Lesson #1 – you cannot over communicate during change. It was true 25 years ago, and now with 24/7/265 total global connectivity, it is ever more true.
Should [industry omitted] exec’s be “worried” about what ex employees say or think? Only if there are general and realistic trends in their opinions (which never come out during the wasted time of an exit interview on their last day of work – a total waste).
What is more important is what STILL EMPLOYED staff think, and having a confidential “intranet” (digital) or “town halls” (face-to-face) regularly.
The #1 trait of tomorrow’s leaders is character! Today employees, investors, bankers, and consumers are DESPERATE for leaders to demonstrate deep character (if they have it) or grow it (if they care at all). An open connection environment [rather than being an ostrich-in-the-sand] I believe is critical to maintain enthusiasm, trust, and hope for the future.
That’s my take. What’s yours?